Most of you probably well remember the Great Hontroversy of December 2010, in which Denise Whiting trademarked the term “Hon” in various forms, and crowed about it in the media in an attempt to drum up publicity for her newly opened tacky souvenir shop, just in time for stocking stuffer season.

Ink was spilled and the fat was chewed (and not just in the restaurant), Facebook groups were formed and street protests organized, but in the end all it really amounted to was a collective “Yeah, fuck that lady.” Fast forward to June 2011: Honfest is upon us again, and Whiting has managed to piss people off even further by banning the sale of cat’s eye sunglasses and cans of hairspray and telling people that their political opinions and religious beliefs are not welcome. Everyone shall worship at the altar of HON, and all hail the mayor of Hon Town.

A visual approximation of our sentiments toward Honfest.

So we’re Skipping Honfest this year. This isn’t really news, since we’ve never actually been to any of the previous Honfests. Shitty grandpa music and overpriced Heinekens aren’t really our cup of tea, and we’re put off by anything that’s so cartoonishly self-referential and clichéd, especially when it’s organized by one of Baltimore’s most hated people. Honfest is not so much a festival to be enjoyed, but a product to be bought, paid for and consumed.

We wouldn’t call it a boycott though, and we bristle when we hear other people use the term. Most people in the modern age have a poor understanding of what a boycott actually is, let alone the skills or wherewithal to organize one successfully. Before you go calling for a boycott this weekend, or anytime, it’s a good idea to know what the keys to a successful boycott are:

• Fight a grievous wrong. It’s difficult for any boycott to be successful without broad public support. It helps if what you’re fighting against is universally seen as an injustice. Child labor or unsafe working conditions are good grounds for a boycott. While Hon, Inc. has shown an incredible amount of hubris and alienated the community many times over, it’s hard to argue that there’s much actual injustice being done here. Some, but not much.
• A pre-existing organizational structure. Some of the most successful boycotts in history haven’t been carried off by people coming together, they were won by people who were already together. The Montgomery bus boycott was only possible because churches and civil rights groups were already well organized, and were able to mobilize their members. Ditto with the California grape boycott, the core of which was the United Farm Workers’ Union. A Facebook group by itself is not an organization. It’s merely a tool for disseminating information among an organization.
• Strong Leadership. At the head of every successful boycotting organization, there’s strong leadership. MLK. Cesar Chavez. Gandhi. Leading an actual boycott is a full time job. It’s not something to which you dedicate half an hour of internet time a few nights a week.
• Dedicated foot soldiers. A true boycott of Cafe Hon, if it were to have any economic impact at all, would require people standing out on the Avenue morning, noon, and night wearing tee shirts, carrying signs, handing out literature, and making a case to the general public of the grievous wrongdoing we mentioned before. Any volunteers?
• A manifold boycott strategy. You don’t just send an email blast, show up on a streetcorner and yell boycott. Who are you anyway, Jesse Jackson? A successful boycott requires a lot of advance planning. Even with something as small scale as a restaurant or a festival, if success is expected, there are enormous organizational, logistical, fundraising, and public relations challenges to consider. Do you just want to skip the festival, or do you want to boycott its sponsors as well?
• An attainable set of goals. Part of that strategy should be a set of goals or reasonable demands. The idea of bringing the big bad evil corporation to its knees by crippling it economically is as cartoonish as the beads and beehives that are about to take over the Avenue. The goal of a boycott isn’t bankrupting anyone, it’s getting your target to change its behavior, e.g. integrating buses or paying farm workers minimum wage.
• A viable alternative. Key to any boycott is not just saying “Don’t buy that” but saying “Buy this instead.” Fortunately, in the case of Cafe Hon, we’ve already got that covered.

Organizing a legitimate boycott is a lot of work, and can be a very long-term undertaking. When the faux-Hons invade the Avenue this weekend, we won’t be boycotting. We’ll be protesting in a truly homegrown Baltimore way- talking shit, holding grudges, and counting down the days to Hampdenfest.